Redesigning a rental website to help prospective renters find the right room faster, while making property listings easier for Building Managers to update.
Role
Product, UX & delivery
Team
Solo, designed and delivered
Status
Shipped · 2025–2026
Approach
Iterative, ongoing releases
The original website showed available rooms and properties, but gave people little help deciding which room suited them. I used analytics and recurring enquiry patterns to identify where people needed more help, then redesigned the site around those points.
Start with what people already know
Renters arrive with different levels of knowledge. The website gives them a relevant starting point based on what they already know.
RK
RoomingKos
Path finder
RECREATED DEMO · SITE STRUCTURE
What do you already know?
You'd land on
See the redesigned experience in practice
This Swanston property page shows how the redesign helps renters compare room options, understand the cost, check the location and decide what to do next.
RK
RoomingKos Swanston
Recreated property page
RECREATED DEMO · NOT LIVE
Carlton · Student accommodation
RoomingKos Swanston
Furnished student rooms close to Melbourne CBD, universities and public transport.
Rooms from
$299.18/wk
Rooms available
Room options
See the main room types, occupancy and starting rent before opening the full comparison.
Compare room types
Select a room to highlight its main differences.
Compare your rent
See the same room price as daily, weekly and monthly rent.
Room type 1
Room type 2
Location
See where the property sits relative to transport, universities and everyday essentials.
SWANSTON ST · CARLTON
Melbourne CBDShort tram ride
University precinctNearby campuses
Public transportTram stops nearby
Everyday essentialsShops and services
See what living there feels like
Short videos give renters a quicker sense of the rooms, facilities and day-to-day environment.
▶
Room tour
▶
Shared spaces
▶
Around Swanston
Found a room that suits you?
Apply, enquire or book a viewing from the same property page.
What I changed and why
The website should answer the questions that would otherwise become enquiries.
Impact
102K+
New users
Feb–Jul 2026
Website traffic scale during the period.
~15%
Enquiry conversion
impression → enquiry
Current conversion across the guided enquiry journey.
Fewer repeat enquiries
Team feedback
More common questions about rooms, rent, availability and location are now answered on the website before reaching Leasing.