Nicole Phan

I connect the dots others tend to see separately.

Business Analyst working across customer experience, operations and technology to deliver practical digital solutions.

Business Analysis · Digital Delivery · Product

How I work

From understanding the problem to delivering and improving the solution.

Understand
Customers · Problems · Context
Connect
People · Process · Technology
Decide
Requirements · Rules · Trade-offs
Build
Delivery · UAT · Implementation
Learn
Feedback · Data · Improvement

Selected work

AI · Product · Decision systems
Rumi AI Enquiry Engine

AI-assisted workflow that reviews rental enquiries and recommends the best-matching available rooms for staff to review and follow up with prospects.

Room matching & analysis time
5–7 min → <1 min
View case study →
Product · Systems design · Implementation
Tenant Portal Redesign

Redesigned a text-heavy tenant portal into a clearer self-service experience, helping residents and prospects find key information and navigate common tasks more easily within StarRez PortalX.

Portal usage
~35% higher
Repeat enquiries
~30–40% fewer
View case study →
Digital Product · Customer Journey
RoomingKos Website Redesign

Redesigned the accommodation website to make it easier for prospective tenants to discover, compare and enquire about rooms and properties.

New users, Feb–Jul 2026
102K+
Guided journey conversion
~15% enquiry rate
View case study →
Product Discovery · Systems Thinking
Operations Hub

Exploring a shared internal platform to bring property operations, workflows and information into one place instead of managing them across fragmented tools.

Status
In discovery
Mapping the problem before deciding what to build.

About

A multidisciplinary path into business analysis and digital delivery.

Marketing Customer Experience Operations Business Analysis Digital Delivery

Let's connect

Currently exploring opportunities in business analysis, digital delivery and product.

LinkedIn ↗ Email Resume ↗
© Nicole Phan